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Welcome to the DMA ECHO Library of Case Studies
For nearly 80 years, the DMA International ECHO Awards have honored the best direct/interactive campaigns of the year.
Now these information-rich case studies are available online, for purchase, to inspire your next campaign. You'll be
able to read the marketing strategies, dive deep into the media selection and tactics, click around the creative, and see results.
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Through examination and analysis, these award-winning campaigns will inspire new ideas, provide guidance for future campaigns,
and demonstrate the effectiveness of direct/interactive marketing in 12 business categories.
How to search the ECHO Library:
- Select your criteria below and click on the "search" button
- Review the campaign abstracts to select the programs you'd like to purchase
- Add the program to your cart
- Complete your purchase at Checkout
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