Welcome to the DMA ECHO Library of Case Studies

The ECHO Award Case Study Library features the 86 Gold, Silver, and Bronze Award Winners from the 2008 DMA International ECHO Awards Competition Winning Flat/Dimensional Mail, Catalog, Internet/Interactive Media, TV/Radio, Alternative Media, nd Multimedia/Integrated Media Campaigns Vital Information taken from the ECHO Awards Entry Application of the Gold, Silver, and Bronze Winners including Campaign Description, Marketplace Challenges, Marketing Strategies, Marketing Tactics, Creative Strategies, Medium Used, Target Audience, Results, and Total Cost Advertisers and Advertising Agencies Information

Samples of Creative Elements including:

• Campaign Letters
• Photo Collage of Each Campaign's Mail and Print Creative Elements
• Direct Mail
• E-mails
• Web Pages of Internet Sites
• Internet Banners
• Internet Advertisements
• DRTV Commercials and Scripts
• Telemarketing Scripts
• Magazine Space Advertisements
• Newspaper Advertisements
• Translations of International Campaigns
• And more.